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ACL- A Look at A Leading Supplier of Engineering Plastics in India

Mr. Ginu Joseph Editor in Chief, Modern Plastics India Meet one of India's youngest MD who redefined Polymer Distribution business.

Mr. Kuntal, Nice to have you with us. At age of just 33, Managing more than 7 successful national and international companies, how did u do this?

My grandfather Mr. Bhagwandas Shanghvi, a pioneer in his era, who introduced several polymers since 1955, the beginning era of plastic industry in India. It maybe in my DNA or experience of several years which has turn our company into a global polymer distribution company having strong presence in USA, Japan and India . ACL growth rate is 1000% in last five years.

What is major business activity of ACL group in India?

ACL is a leading distributor of engineering plastics like abs, ps, smma, pmma, uhmwpe, sbc, asa and many other polymers. We already have a joint venture project with Japanese company for manufacturing high performance plastic product and by this year-end , we plan to start a compounding plant to achieve high performance properties and specialized colored abs, pc, ps, pmma, Nylon.

How did your company achieve exponential growth rate of around 1000% in last 5year's whereas Indian polymer market seems to be in consolidation phase?

Well, Indian polymer market is one of the fastest growing market and by no means it is under consolidation phase. The demand is rising of all polymers which is reflecting our growth rate. We strongly feel within few years, polymer demand in India will surprise the world with the growth rate and size.

What are the right things you are doing in last 5year’s?

“The right thing start by “ Reading and understanding the script right “ Many global and in dian suppliers misread India as a low cost, price sensitive and spot market which is wrong. We have seen loyalty with our customers overs the years. You need to work closely with customer to carry a project from concept to commercialization and to keep regular supply. Our customers have expanded their capacities developing new application as well taping export market.
The users are becoming more quality conscious and we are working with our customer to meet this requirement with better quality product, technical support and better pricing ,this is our biggest achievement.

How important is a role of Polymer Distributors in India?

Distributors are playing important role to connect suppliers with customers. In India, engineering plastic Producers are quite limited so it is responsibility of distributor to give information to customer on critical issues like price trends and outlook, demand and supply situation, new development or new application in overseas market and product substitution possibility .
ACL has been very active on this issues which has helped us to grow faster along with our customers, worldwide. We think raw material suppliers in India had limited their relationship with customers with commercial terms and this has created big vacuum of knowledge for end users India affecting the growth in several areas.

How are you different?

One of our strongest strength becoming a global player is our excellent relation with manufacturer and suppliers of plastic raw materials and our customers. We know well what manufacturer and customer demand from us .

How important are the price trends information?

Very important .Trend picking or taking position is very critical in this volatile global market. What appear Cheap price today might be a nightmare tomorrow if misread the trend.
ACL is well informed to judge the scenario or trend which our customers heavily rely on us and this is one of the reason we grew faster in very short period.

Any message for our readers?

The whole world is looking at India and it is our responsibility to work for our country to make India great again....

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Source: Modern Plastics India

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