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Borouge – a leader in India’s sustainable progress

Borouge, a leading provider of innovative, value creating plastics is focussing on committing to the Indian plastics industry by demonstrating innovative and advanced packaging solutions in India. Borouge works closely with their customers and partners to deeply understand the range of challenges which their solutions can address. Borouge has been in the Indian market for almost two decades now and they are very proud of being a part of the growth of the Indian market. The main aim for Borouge is to create value for products that can make the life of their customers better. A wide range of differentiated solutions were showcased by Borouge at Plastindia including a collection of greenhouse and irrigation materials for the agriculture market, polyethylene and polypropylene pipe system materials for the infrastructure and construction industries and many more.

Borouge has recently introduced Anteo, the new ingredient for complete success to customers in New Delhi through a packaging workshop. Talking about latest innovations in the Indian market, Mr. Tarmo Raudsepp, Senior Vice President Asia South at Borouge quoted, “Anteo is a very good example of innovation. It is flexible packaging solution for customers and also for industrial applications. We are quite strong in advanced packaging when it comes to both rigid and flexible packaging. Anteo is one of our latest innovations, which we are introducing into the Indian market wherein film customers can see improvements in processing and efficiency of the products.”

“Innovation is the key and the best way to achieve success both in the domestic and global markets is innovation. We at Borouge always strives for offering innovative products, differentiated solutions and the Indian market is the suitable platform,” Mr. Raudsepp added. However, when it comes to innovation, there are certain barriers that exist in the scenario. Innovation always takes somebody to be brave to try it out first. Learned people with knowledge in different sectors can boost the innovation hub in India. There is a very big growth opportunity for infrastructure and packaging markets in India. The availability of advanced machineries and materials in India give Borouge the opportunity to create a sustainable base in the Indian market.

Borouge has been in the polypropylene market for many years and their advanced product portfolio can help the customers to achieve better product and processing efficiencies. “We have been providing solutions not only in the polypropylene market but also in the polyethylene market that is supporting growth in the agricultural, packaging and infrastructure sectors,” Mr. Raudsepp said.

Agricultural sector is one of the cornerstones in the Indian economy and growth in this sector requires advanced farming techniques. Borouge has recently introduced diffused lights with film products that can boost the crop yield as well as provide solutions to irrigation problems.

Mr. Raudsepp added, “The Indian plastics market is important to Borouge and there is huge growth potential in this industry. It is very important to boost the growth of the circular economy. We have to take care of the economy by ensuring proper recycling, collecting and reusing of plastics because that is a part of our industrial responsibility.”

With Make in India initiative coming into play, India has all the right ingredients to becoming one of the biggest innovation hubs. Smart people, advanced technologies and willingness to get things done help India in heading towards the new dimension and Borouge is very happy to be a part of this journey.

“GST is a brilliant example where India as a country has taken a very bold step. New initiatives will create some short-term disturbances in the market; once they are implemented, they will open up a lot of new potentials for India as a big market,” said Mr. Raudsepp.

Chief Reporter : Sanchari Banerjee
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