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In the Press

Dotcoms or dotcons? Business India May 15 to 28 2000 Issue

An excerpt from the article...
The initial rush has largely been in the business-to-consumer (B2C) segment. And it is these ventures that have fallen short of expectations. To set up a business-to-business (B2B) site, it is necessary to have an understanding of the industry one is operating in, its suppliers and customers. Hence, these are fewer to come by. Take Sajjid Mitha's polymerupdate.com, a B2B exchange for the polymer and plastic's industry, for which Universal Consulting developed the Internet strategy. The idea stemmed from Mitha's Far East Trading Co. that trades in polymer.