Sachin Tendulkar partners with Recykal to drive sustainable waste management practices

Cricket icon Sachin Tendulkar has come on board as a strategic investor in Recykal, an India-based technology platform working in waste management, recycling and resource recovery to promote a circular economy.

As part of the association, Tendulkar will support efforts to encourage responsible waste disposal and recycling across the country. The initiative aims to make sustainable waste practices a part of everyday life while taking forward the objectives of the Swachh Bharat Mission.

The partnership will also focus on changing how people perceive waste by highlighting its potential for recovery, reuse and recycling. Through greater public awareness and participation, the initiative seeks to encourage responsible consumption and strengthen India's circular economy.

The development follows Recykal’s USD 23 million bridge funding round in June 2026, which included a mix of primary and secondary capital from existing investors and select new family offices. Tendulkar’s investment adds to the funding round and further supports the company’s long-term vision of promoting responsible waste behaviour and sustainable resource management across India.