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~As a part of Maidaan Saaf, the initiative deployed nearly 200 volunteers, 200 PET bins, and 10 helpdesks in Puri to promote responsible waste management
To drive collective action on waste management in Puri, Odisha; Anandana, The Coca-Cola India Foundation, in collaboration with Hindustan Coca-Cola Beverages (HCCB), Puri Municipality, District Administration (Puri), Odisha Development Management Programme (ODMP), and Y4D Foundation launched the ‘Used PET Bottle-Free Puri Rath Yatra 2025’ initiative. 
The launch ceremony commenced on 26th June 2025 with a used PET bottle clean-up drive from Digabareni Square to Swargadwar, in the esteemed presence of Shri Ganesh Ram Singh Khuntia, Hon’ble Minister for Forest, Environment and Climate Change, Government of Odisha; Jayanta Kumar Sarangi, Former Member of Odisha Legislative Assembly; and Shri Abhimanyu Behera, Executive Officer, Puri Municipality.
As part of the Maidaan Saaf campaign, nearly 200 volunteers were deployed to collect used PET bottles and raise awareness among the visitors on responsible waste management practices. Over 200 PET collection bins were installed across select high-footfall areas in the city. Additionally, 10 help desks, manned by trained vendors, were set up at strategic locations intended to guide and educate visitors on eco-friendly disposal practices.
Recognizing the initiative, Shri Ganesh Ram Singh Khuntia, Hon’ble Minister for Forest, Environment and Climate Change, Government of Odisha, stated, "The Puri Rath Yatra is one of Odisha’s most revered and high-footfall events. It is our collective responsibility to ensure it remains clean and environmentally sustainable. I commend the efforts of Anandana, The Coca-Cola India Foundation, Hindustan Coca-Cola Beverages (HCCB), and their partners for launching this meaningful initiative. By engaging communities and deploying practical waste management solutions, they’ve set a strong example of how collaboration drives real change on the ground."
Commenting on the effort, Devyani R L Rana, Vice President – Public Affairs, Communications & Sustainability, Coca-Cola India and Southwest Asia, said, “Coca-Cola India is humbled to support the city of Puri by enabling used-PET bottle collection across public areas. Along with our partners, every element of this initiative has been designed in alignment with the city’s needs and built on the principle of collective action. We see this as an opportunity to contribute to a larger purpose, and to do it with intent. Integrating the Maidaan Saaf campaign into this initiative, demonstrates how innovative recycling solutions can be deployed to encourage visitors to adopt eco-friendly practices."
With a focus on creating a social impact, Himanshu Priyadarshi, Chief Public Affairs and Sustainability Officer, HCCB, stated, “As we rejoice in a grand cultural and social celebration in Puri, that brings together people from across the country, we recognize our shared responsibility to care for the host city. Our ‘Green Sweep’ initiative is built on the principles of environmental stewardship, where strategic collection points play a pivotal role in collecting, segregating, and transporting used-PET bottles to recyclers. With the trained safai sathis and engaging traditional storytelling through Nukkad Natak in Odia, we aim to make the celebration in Puri free of used PET bottles, together with Anandana, The Coca-Cola India Foundation, and the Odisha government."
A series of community-focused clean-up activities included a beach clean-up drive near GM Law College in Penthakotta and a plog run from Gundicha Temple to Badasankha. These collective efforts reflect a shared responsibility to environmental stewardship and demonstrate how collaboration between civic bodies, corporate partners, and local communities can drive meaningful change.
About Anandana, The Coca-Cola India Foundation
The Coca-Cola India Foundation, a Company registered under Section 25 of the Companies' Act is committed to sustainable development and inclusive growth by focusing on areas that aim to create a better and healthy society, and a strong and resolute India by enabling the common man to better his or her life. In order to promote the Foundation's objectives, monetary grants and other assistance is provided to NGOs, beneficiary organizations, cooperatives, philanthropies, and such others who can be suitable partners in implementing projects for social welfare across the country.
About Maidaan Saaf
Maidaan Saaf is a campaign by Coca-Cola India and Anandana, the Coca-Cola India Foundation, that focuses on promoting responsible plastic waste collection, segregation, and recycling at high-footfall cultural or sporting events. It reinforces our broader environmental goals by helping to build stronger waste collection systems, encouraging the reuse of materials like post-consumer PET, and raising awareness about the value of recycling. Launched in 2023 during the ICC Men’s Cricket World Cup, the campaign has since been activated at the ICC Men’s T20 World Cup 2024, as well as India’s iconic festivals like Ganesh Chaturthi in Mumbai, Maharashtra; Rath Yatra in Puri, Odisha; and most recently, Maha Kumbh 2025 in Prayagraj, Uttar Pradesh. Driven by innovation, collaboration, and community action, Maidaan Saaf continues to evolve as a multi-dimensional campaign grounded in a commitment to making a meaningful difference.
About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide.
Note: This story has not been edited by The Polymerupdate Editorial team and is auto-generated from a syndicated feed.
