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SCG won two awards at the 14th Thailand Social Awards: the Outstanding Sustainability Brand Performance on Social Media award in the Environmental Responsibility category for SCG, and the Finalist Best Brand Performance on Social Media award in the Construction Material category for its Cement and Building Materials business. The awards, organized by Wisesight (Thailand) Co., Ltd., a specialist in digital market data development and analysis, recognize brands and organizations that use social media creatively and responsibly. They also reflect SCG's commitment to enhancing data-driven corporate communication, fostering valuable social dialogue, and continuously connecting business with issues of importance to stakeholders.
The Outstanding Sustainability Brand Performance on Social Media award in the Environmental Responsibility category , presented in its first year, is based on the Social Metric for Sustainability criteria. This criterion assesses the effectiveness of brands' sustainability communication on social media, collecting statistical data from over 50 brands in the SET50 Index (the top 50 largest companies by market capitalization and liquidity in the Stock Exchange of Thailand) from January 1st to December 31st, 2025. The analysis considers both the quantitative and qualitative aspects of conversation, engagement, and social impact. This reflects SCG's commitment to communicating environmental issues through various projects, such as the "Rak Phu Pha Maha Natee" project, which aims to conserve, restore, and manage forest resources and water sources systematically from upstream to downstream, in collaboration with local communities, to create ecological balance and long-term water security. Furthermore, SCG promotes a low-carbon society through regional collaborative platforms like the "ESG Symposium," a forum for exchanging knowledge and best practices in environmental, social, and governance (ESG) practices. This platform provides a space for businesses, governments, and partners to collaboratively define directions and accelerate the transition towards a Net Zero goal in a tangible way.
The Cement and Construction Products business unit received the Finalist Best Brand Performance on Social Media award in the Construction Material category. This award is based on a Social Metric Score analyzed from key platforms including the SCG Brand Facebook Page, TikTok, and YouTube throughout 2025. The evaluation considered both quantitative and qualitative factors, including the effectiveness of engagement with followers in the construction materials industry. This reflects the business's ability to effectively present products, innovations, and knowledge through content that clearly meets the needs of its target audience.
This award reinforces SCG's role as an organization that prioritizes quality communication, uses data as a basis for content development, and fosters sustainable engagement with stakeholders across all business dimensions. SCG continues to set new standards for corporate communication in Thailand in the digital age.
The Thailand Social Awards have been held since 2013 by Wisesight (Thailand) Co., Ltd., a specialist in developing and analyzing digital market data, to elevate the standards of social media communication in the country. Therefore, the award is not just a measure of popularity, but an evaluation based on real data throughout the year, under a rigorous, transparent, and academically-based analysis process.
Note: This story has not been edited by The Polymerupdate Editorial team and is auto-generated from a syndicated feed.
