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Consumers expect more from the products they choose, including the freedom to enjoy their favourite drinks whenever and wherever they want. For one of the biggest dairy companies in Serbia, Imlek, this growing demand for convenience inspired a new packaging concept designed to fit seamlessly into consumers’ busy, on-the-go lifestyles. Having worked with Greiner Packaging for more than a decade, Imlek once again turned to its long-standing packaging partner to develop a new 250 ml cup format. The new cups are filled with coffee, protein shakes and chocolate milk and are available under Imlek’s brands Nera Caffe, Moja Kravica and Shaky, offering consumers a convenient way to enjoy their favourite beverages on the go.
From Concept to Market Success: A Cup Designed Around Consumer Needs
Already successfully launched in December 2025, Greiner’s cup has become an important addition to Imlek’s portfolio and is now sold across Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia and additional export markets. But before the product could reach supermarket shelves, a completely new packaging concept had to be developed.
One of the key challenges at the beginning of the project was creating a packaging solution that met consumer expectations while fully aligning with Imlek’s strict quality requirements and filling equipment. As the packaging and machinery were developed in parallel, the project required intensive coordination and close collaboration, ultimately laying the foundation for a successful market launch.
"It is important for us that the quality of the product is reflected in the quality of the packaging, creating a consistent experience for consumers while also strengthening our partnership and delivering value for both sides." so Imlek.
The result is a 250 ml PP cup decorated with a sleeve and optimized for on-the-go consumption. Its compact format fits perfectly into a car cup holder or a bag, making it a convenient solution for busy consumers and their everyday routines.
“The 250 ml cup has exceeded expectations, both from our perspective as a partner and from the end consumer’s point of view. It seamlessly fits into consumers’ daily routines and habits, offering an ideal solution for on-the-go moments throughout their everyday lives.” says a representative from Imlek.
Why Imlek chose Greiner Packaging
Having worked together successfully for more than ten years, Imlek selected Greiner Packaging for this project based on the positive experience of previous collaborations. An additional advantage was Greiner Packaging’s existing 250 ml cup format, which already matched the required dimensions and shape for the new concept. Greiner Packaging also supported Imlek in responding to growing market demand by helping anticipate volume requirements and ensuring sufficient production capacity.
“We consider Greiner Packaging a strategic partner with whom we share the same vision, values and passion for innovation. Their commitment to quality consistently meets our high standards, while their expertise and understanding of our needs enable us to develop solutions that deliver value for both Imlek and our consumers. That is why this partnership was a natural choice.”
What’s ahead
The partnership between Imlek and Greiner Packaging continues to evolve as both companies share the ambition to develop new solutions that respond to changing consumer behaviours and preferences. Looking ahead, future plans include the development of additional product and cup sizes to further expand Imlek’s portfolio and create new consumer experiences through different packaging formats. Supported by a strong foundation of trust, expertise and shared goals, the collaboration remains focused on delivering value for consumers and in the years to come.
Note: This story has not been edited by The Polymerupdate Editorial team and is auto-generated from a syndicated feed.
