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Festivals and open-air events bring people together and create memorable experiences, but they can also generate considerable amounts of waste. For Fest Team, one of Bulgaria’s leading concert and festival organisers, reducing the use of single-use beverage cups is an important priority. In 2026, the company introduced a reusable cup system at selected major events, taking a step towards reducing its reliance on single-use plastic cups.
To bring this concept to life, Fest Team partnered with Greiner Packaging. The reusable cups convinced the event organiser with their durability, premium feel, high-quality decoration and ability to withstand repeated washing cycles. Combined with hands-on support throughout the implementation process, the solution enabled Fest Team to successfully launch its first reusable cup system.
Reducing Single-Use Cup Waste at Festivals with Reusable Cups
Based in Sofia, Bulgaria, Fest Team has grown into one of the country’s leading concert and festival organisers, delivering some of Bulgaria’s largest live events and hosting internationally recognised artists. When searching for a suitable partner, Fest Team evaluated established European suppliers of reusable event cups. Greiner Packaging stood out thanks to its strong expertise in reusable packaging solutions, product quality and reliability. Since 2026, Reuse Cups have been used across Fest Team’s key open-air concerts and festivals. The cups are currently used for all beverages served at festival bars, primarily draught beer and cocktails. For the launch season, Fest Team selected three custom-branded cup designs, creating a distinctive look across its events. The 400 ml cups are now a visible part of the festival experience.
“The Reuse Cups support our efforts to reduce the use of single-use beverage cups and limit cup waste and litter at our venues. They also allow us to demonstrate to our audiences, partners and host cities that we are taking concrete steps to introduce reuse at our events.” a representative from Fest Team
A Partnership Built Around Shared Goals
Operating events at such scale requires well-planned processes for managing materials and waste. For Fest Team, choosing the right cup supplier was essential for introducing a reusable system at its events.
“We needed a reliable supply of high-quality cups at scale, as well as guidance on how to implement a reuse-and-washing workflow at large open-air events. Greiner Packaging supported us from the very beginning.”
says a representative from Fest Team
Looking Ahead: Expanding Reuse Across Future Events
Following the successful introduction of Reuse Cups, Fest Team plans to continue expanding the system across its event portfolio. The long-term ambition is to make reusable cups the standard solution at every Fest Team event, extending beyond flagship festivals and moving closer towards eliminating single-use plastic cups altogether.
Note: This story has not been edited by The Polymerupdate Editorial team and is auto-generated from a syndicated feed.
